Rapidly expanding social media platform options and increased smartphone/mobile device adoption have enabled marketers to reach out in ways that were literally impossible just a few years ago. As these communication networks continue their expansion into the daily lives of consumers, both businesses and bloggers are struggling to keep up with ways to reach their target market. WordPress combined with social media platforms can be used creatively to interact with existing clients, connect with prospective customers, and attract fresh audiences.
This session will introduce some important concepts and explore various WordPress features and plugins that take advantage of social media and mobile technology.
About Brian Rotsztein
With 15 years of Internet marketing experience, Brian Rotsztein brings a seasoned approach to working with clients. As the head of multiple web design/Internet marketing companies and brands (RedstoneX.com, Uniseo.com, MailPrince.com,…), he helps businesses gain a competitive advantage. He holds two Master’s degrees, has taught university courses, and provides training services for topics such as SEO and social media. He’s been a WordPress fan since he started using version 1.6 (in 2005!).